One of the leading auto insurers in Canada, Aviva Canada Inc, wants drivers in Toronto, and elsewhere in Canada, to drive safely this winter, citing historical data as a motivating factor. According to a recent report from Canada Newswire, the insurance provider sees an average increase in claims of more than 38% during months with winter road conditions, as compared to the rest of the year. In addition, winter weather accounted for collision-related claim payments totaling more than $38.5 million (Canadian) between December, 2007 and February, 2008. The blame, Aviva reps say, is due to the first snowfall of any given year.

Jim Haskins, Executive Vice President of Claims and Procurement for Aviva Canada, explains, “While Canadians are traditionally very experienced winter drivers, the first snowfall of the year can be extremely challenging even for the most apt motorist. Icy road conditions result in vehicle sliding and skidding, which are the most common cause of collisions particularly at the start of the season.”

Aviva’s data also shows that roughly 5.6 % of insured drivers file claims in winter, as opposed to 4.1% – the average number of people filing claims during the rest of the year. Again, winter road conditions, are to blame. Black ice, sleet, and snow can force drivers to focus all their attention on the road directly in front of their cars, rather than on everything around them. This focus means that there’s less attention paid to vehicles to the left and right, which, in turn, causes fender benders and side-on collisions to become more common.

In an effort to reduce the number of winter accidents, the customer service department at Aviva Canada offers the following helpful hints:

- Invest in snow tires and new windshield wipers. The tires are especially important, as they allow drivers to stop up to 40% faster than they can when using all-season tires.
- Always keep an emergency kit in your car. It should include a flashlight, snow shovel, thermal blanket, extra windshield washer fluid and anti-freeze, jumper cables, hazard flares, and a few non-perishable food items, like granola bars, or beef jerky.
- Drive slowly, and maintain a safe distance between your car and the one in front of you.
- Program the numbers of your insurance company, and a towing company, into your cell phone, and keep a copy of your insurance card in your car.
- Check the road conditions for your destination before you leave home, and if they’re at all questionable, be sure someone knows your route, and when to expect you.
- Don’t take chances: if the roads are bad, don’t travel at all.

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